Purpose of the meeting is to discuss the project, share learnings, priorities, and set objectives. Obtaining a deeper understanding of the brand, consumer, and the category is the goal.
Purpose is to create a framework that guides and grounds everyone with your brands Positioning, Messaging, & Brand Personality. The goal is to create a meaningful, relevant, and consistent experience for the consumer.
Bringing the Brand Architecture to life by creating visual design language and elements for your brand, is the purpose of this exercise. Design Architecture is a road map of Color, Shape, Pattern, and Imagery that spans appropriately across all of your brands touchpoints.