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"Our Approach"

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Project Kick-Off

Purpose of the meeting is to discuss the project, share learnings, priorities, and set objectives. Obtaining a deeper understanding of the brand, consumer, and the category is the goal.

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Brand Framework

Purpose is to create a framework that guides and grounds everyone with your brands Positioning, Messaging, & Brand Personality. The goal is to create a meaningful, relevant, and consistent experience for the consumer.

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Design Exploratory

Bringing the Brand Architecture to life by creating visual design language and elements for your brand, is the purpose of this exercise. Design Architecture is a road map of Color, Shape, Pattern, and Imagery that spans appropriately across all of your brands touchpoints.         

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